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Optimization approaches are highly tuned on the dominant search engines inside the concentrate on market place. The various search engines' market place shares vary from market to marketplace, as does Opposition. In 2003, Danny Sullivan said that Google represented about 75% of all lookups.[sixty four] In markets exterior the United States, Google's share is commonly bigger, and Google remains the dominant internet search engine all over the world as of 2007.
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In 1998, two graduate students at Stanford University, Larry Site and Sergey Brin, designed "Backrub", a internet search engine that relied with a mathematical algorithm to price the prominence of Websites. The selection calculated through the algorithm, PageRank, is usually a purpose of the amount and strength of inbound one-way links.
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